The world of public marketing is bracing itself to be overtaken by LED writing screens. From anything from small to large markets, it is evident that large LED screens are on display everywhere. Not only do they appear through a wide range of public sectors but also in private markets. This new technology is fast taking over other methods of marketing and advertising. Its role has been broadened and stats and figures confirm that it has indeed played an essential role in boosting businesses through increased interaction of customers.
There have been many changes in technology over the past few years that have led to a shift in marketing strategy from small businesses to large businesses the world over. In the UK especially, the changes have been of an enormous proportion. Businesses are constantly evolving their marketing strategies to adjust to new and effective methods that would yield the highest ROI. These have subsequently resulted in the role of LED Writing Screens being modified in ways that would change the entire landscape of marketing. Now LED board displays are acquired, employed and operated in new modern methods.
Coming back to why LED are now poised to take over the public display, the most important factor is that the potential users have been showing an immediate willingness to employ large LED screens to market their products. These range from advertisers to architects to consultants and from large businesses to small businesses. This newly acquired trend also received a significant boost on account of the changed planning laws that have undergone vital relaxation. Also, on the other hand, there has been an increased willingness to adopt screens in places that otherwise would have been considered too dangerous, such as roadsides.
There are three other important factors that have widened the usage of LED throughout the UK and the world. These include capability for building a screen in all sizes and shapes, mesh style construction and smaller pixel pitch displays.
We must also remember that these screens are re-writable. So as soon as one offer is exhausted you can present another. Using our fluorescent markers means you can write and draw in a number of eye-popping colours. And if you want your screens to really stand out then just add a picture rather than plain writing. The choice is yours.
Another decisive factor that massively increased the usage of LED has been the dramatic reduction in costs that has raised the demand for higher resolution displays.
LED screens are all about targeting your potential clients or audience with interesting information and colourful graphics in a crowded marketplace. Using bright and illuminated LED screens, you can get your message across effectively, easily, distinctively, and profitably. It can radically change and improve the way your company interacts and communicates with your customers, enabling you to deliver personalised, instantly updatable messages when and where they are at their most effective – all whilst minimising your marketing costs and increasing your returns at the same time!
Being cost effective and easily adaptable, LED screen is the perfect medium to use for exploring unique methods to communicate – such as for mapping routes, employee communication, advertising, promotion, and infotainment applications, etc. – in numerous vertical markets.
On average, digital panels or LED boards deliver an 18% increase in sales, excluding the many elusive benefits of an enhanced customer experience, improved promotional service and increased brand awareness. The applications of these cutting edge screens are endless and so are the opportunities. However, here are few common applications:
Corporate communications – Use for corporate messaging, announcement management, employee recognition, and more.
Advertising/POP – Enhance the shopping experience by promoting products, services, or offers on a bright LED screen.
‘Wayfinding’ – Help people find way throughout your premises with illuminated maps and directions.
Entertainment – Improve visitor experience and avoid perceived waiting time with interesting and entertaining screen messages and graphics.
Public information – Prompt news headlines, weather updates, or time/date information to keep audience engaged.
Menu information – Digital menu boards with information on pricing, ingredients and nutritional facts, etc.
Whether you’re a high street retailer, a pub landlord, a restaurant or a market stall holder your business thrives on marketing and promotion, and visibility is what makes you stand out from the crowd of passing traffic.
A Screen Wizzard is designed to do just that, to promote your business in its brightest light. Placed in your shop window or suspended from a good vantage point, each Screen Wizzard can display a bright neon static image or can be simply and swiftly configured to display a dazzling array of colour that draws your products or services to the forefront of attention.
And it’s not restricted to trading hours. Unlike other forms of advertising, your LED writing screen or blackboard really comes into it’s own when the sun goes down. At night, a ScreenWizzard really shines. Leave it in your shop window and draw pedestrians and motorists to your business. Like moths to a candle they won’t be able to resist reading your offers.
With the low prices on offer and the massive return on investment these screens bring, do yourself a favor and check out the best model for your needs.